Very powerful, very well-written, very dark.I would have like a more hopeful ending. It took me a day to get over the feeling I closed the book with. While disintegration of humanity is memorable and powerful, it’s also irresponsible to leave it in shambles with no hope.
Feed made me think a lot about facebook. In some ways it’s different than Anderson imagined it–up until now, we’ve mainly been broadcasting to ourselves instead of the companies broadcasting to us. True, the structure of our messages is controlled, steering our thoughts toward easily consumable, re-displayable sound bites, but that’s a general trend in online culture (aside from blogs).
Now though, with last week’s launch of the facebook social ad program, facebook takes an eerie turn toward the structures in anderson’s book. You (supposedly) tell facebook the things you consume, the bands/brands (their merger, clever folks they are) you like, and then facebook crafts advertisements for both you and your friends that are specifically tailored to these preferences.
This is presented as a service. No, really. I mean, I get it–advertisements are a semi-necessary evil to support media services. I may need to use them to support the service I’m building too (sigh). But how creepy of facebook to pretend that we should like them, that we should be happy when they pin us to a demographic more accurately.
And the part about crafting advertisements for you based on what your friends bought? Creepy. I mean, is this the 50s? Are we all keeping up with the Jones, lusting after the goods our neighbors own? Sure, maybe it’ll work, but as the great stoop-side philosopher Arash Pessian once observed, “Does it make the sort of world you want to live in?”